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Privacy Policy

Effective Date: January 2025

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Safic (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.safic.co.za (the “Site”) and use our services, including our contact forms and our e-commerce (quotation) functionality.

By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this policy, please do not access the Site or use our services.

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1. Scope and Applicability

  1. This Privacy Policy is designed to comply with the Protection of Personal Information Act, 2013 (“POPIA”) and other relevant laws in South Africa.

  2. It applies to all personal information processed by Safic through the Site, including information collected via online contact forms, our e-commerce quoting function, and through third-party services such as Google Ads, Google Analytics, and LinkedIn Advertising.

  3. This policy also governs data shared with our marketing partner(s) and any data collected for advertising and analytics purposes.
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2. Personal Information We Collect

We may collect various types of personal information depending on how you interact with our Site and our services:

  • Contact Information: Such as your name, email address, phone number, and company name (if applicable) when you fill out our contact forms or otherwise communicate with us.

  • Address Information: Delivery address details when you use the e-commerce (quotation) feature.

  • Website Usage and Analytics Information:

    • IP Address

    • Browser Type

    • Operating System

    • Pages Viewed, Date/Time of Access

    • Referring Website

    • Other device and usage data collected through cookies or similar tracking technologies (see Section 7)

  • Advertising and Marketing Information: Information about your visits to our Site may be used to serve you targeted advertisements through Google Ads, LinkedIn Advertising, or other marketing partners.
     

3. How We Collect Your Personal Information

 

3.1. Direct Collection:

  • Through our online forms (contact forms, e-commerce quoting requests).

  • Communication with our team via email or phone.
     

3.2. Automated Collection:

  • Cookies and similar tracking technologies collect certain technical and usage information automatically when you visit our Site (see Section 7).

  • Google Analytics collects information on how you use our Site (e.g., pages viewed, time spent) to help us understand Site traffic and usage.

  • Google Ads and LinkedIn Advertising may use cookies or similar technologies to serve ads based on prior visits to our Site or other sites on the internet.
     

4. Purpose of Processing Your Personal Information

Safic collects and processes personal information for the following purposes:

  • Responding to Inquiries: To respond to questions or requests submitted through our contact forms or via email/phone.

  • Providing Quotes and Services: To process and manage requests for quotes via our e-commerce system.

  • Delivery Arrangements: To obtain the necessary delivery address details in order to make offline delivery arrangements for requested goods.

  • Advertising and Marketing:

    • Google Ads / LinkedIn Advertising: To serve you ads relevant to your interests, measure the effectiveness of our ad campaigns, and improve our advertising strategies.

    • Marketing Partner: We may share limited information with our authorized marketing partner(s) to help us run campaigns, send marketing communications (if you have consented), and perform analytics.

  • Website Analytics: Using Google Analytics to monitor and analyze Site usage, improve our services, and gain insights into user interactions.

  • Administrative and Internal Business Purposes: To manage our business operations, maintain records, and analyze performance.

  • Legal and Compliance: To comply with applicable laws, regulations, and legal processes, and to protect our rights or property.
     

5. Lawful Basis for Processing

Under POPIA, we may process personal information when:

  • You have provided consent for one or more specific purposes (e.g., marketing communications).

  • Processing is necessary for the performance of a contract or taking steps at your request prior to entering into a contract (e.g., providing you with a quote).

  • We have a legal obligation to do so.

  • Our legitimate interests or the legitimate interests of a third party require processing, unless overridden by your rights or interests (e.g., improving our services or engaging in direct marketing).
     

6. How We Share Your Information

We may share your personal information in the following circumstances:

 

6.1. Service Providers:

  • Marketing Partner: We may share certain data with our authorized marketing partner(s) who help us develop and run campaigns, send targeted communications, and perform analytics. They process personal information only in accordance with our instructions and this Privacy Policy.

  • Analytics & Advertising Partners: We use Google Analytics, Google Ads, and LinkedIn Advertising. These services may collect or receive certain information about your internet usage. They are governed by their own privacy policies, which we encourage you to review:

  • In the event of a merger, acquisition, or other transfer of all or a portion of our business or assets, we may transfer your personal information to the acquiring entity.

 

6.2. Legal Obligations:

  • If required by law, court order, or other legal process, or if it’s necessary to protect our rights, property, or safety.

We do not sell or rent your personal information to third parties for their marketing purposes.

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7. Cookies and Similar Technologies

 

7.1. Use of Cookies:

  • The Site uses “cookies” and similar tracking technologies to enhance user experience, gather information about how the Site is used, and deliver targeted advertisements.

    1. Types of Cookies:

  • Essential Cookies: Required for the operation of the Site (e.g., to maintain sessions or remember your preferences).

  • Analytics Cookies: Used by Google Analytics or similar services to collect usage data and provide insights on how visitors use the Site.

  • Advertising Cookies: Used by Google Ads, LinkedIn Advertising, and our marketing partner(s) to deliver targeted ads based on your browsing behavior and measure the effectiveness of campaigns.

 

7.2. Managing Cookies:

  • Most web browsers allow you to manage or disable cookies through the browser settings. Please note that disabling certain cookies may limit your access to some functionalities on the Site.

  • To learn more about how Google uses data when you use our Site, visit How Google uses data.
     

8. Data Storage and Security

  1. Storage Location: Your personal information is stored on secure servers located in South Africa or in jurisdictions with adequate data protection laws. If your data is transferred outside of South Africa, we ensure it is protected by contractual obligations in accordance with POPIA.

  2. Security Measures: We employ reasonable technical and organizational measures to safeguard personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. This includes access controls, encryption, and secure data storage practices.
     

9. Retention of Personal Information

We keep personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Once the data is no longer needed, we will securely destroy or anonymize it.

 

10. Your Rights

Under POPIA, you have the right to:

  • Access: Request access to your personal information in our possession.

  • Correction/Rectification: Request that we correct or update any inaccurate or incomplete information.

  • Deletion: Request the deletion of your personal information where lawful and appropriate.

  • Objection: Object to the processing of your personal information under certain circumstances (including direct marketing).

  • Withdraw Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time (this will not affect the lawfulness of processing before withdrawal).

To exercise any of these rights, or if you have any concerns regarding your personal information, please contact us using the details provided in Section 13.

 

11. Third-Party Websites

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policies of any third-party site you visit.

 

12. Updates to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. If we make significant changes, we will post a prominent notice on the Site or otherwise notify you as required by law. The updated policy will have a new “Effective Date.”

 

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, or if you wish to exercise your rights under POPIA, please contact us at -

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Safic Address:

32 Steele Street St, Steeledale, Johannesburg

Johannesburg, Gauteng, 2197

South Africa

Email: sales@safic.co.za

Phone: +27 (0)11 406 4000

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